Ohio-based · taking new clients

We build the
marketing engine.
You run the business.

Masterson builds and runs complete marketing systems for small businesses — strategy, content, ads, lead funnels, and custom AI tools, all under one roof.

No long contracts
Transparent pricing
Real-time dashboard

Built for small businesses who do the real work.

Staffing· Cleaning Services· Media & Entertainment· HVAC· Contractors· Restoration· Property Services
Services

Three ways
we work with you.

From your first real website to a fully custom AI platform — we meet you where you are. Every engagement is custom-shaped, but built on the same disciplined foundation.

01 / Foundation

Build the foundation.

For owners who need a real brand, website, and marketing presence — built from scratch.

  • Brand audit & logo kit
  • Professional website
  • Google Business setup
  • Branded social accounts
  • Content template library
From $2,500 One-time
02 / Growth Engine

Run the engine.

For owners who want consistent leads every month — without lifting a finger.

  • Managed social (3–5 posts/wk)
  • Monthly paid ad campaigns
  • Lead capture funnels
  • AI-powered lead dashboard
  • Monthly performance reports
$1,500–$3,500 Per month
03 / Custom AI

Build the impossible.

For established businesses that want proprietary AI tools built around their workflow.

  • Custom marketing platforms
  • AI-powered ad generators
  • Industry-specific CRM
  • Sales funnel builders
  • AI follow-up automation
$5K–$25K Build + monthly
How it works

Simple. No surprises.
No 12-month contracts.

01.

Strategy call

30 minutes. We learn your business, your goals, and where you're stuck. You leave with three things you can do this week — whether or not you hire us.

02.

Custom plan

Within 48 hours, we send a one-page plan: what we'd build, what it costs, and what you'd see in 30, 60, and 90 days. You decide if it's a fit.

03.

We build. You run your business.

We handle everything — strategy, content, ads, tools, reporting. You get monthly check-ins and a real-time dashboard. Cancel anytime.

Featured Work

Real businesses.
Real results.

We don't talk in case studies. We talk in what we built, what it does, and how it changed the business.

Multi-Brand · Active Client

Black Jack Entertainment

Building four brands in parallel — staffing, media, cleaning, and entertainment — under one operator.

4
Brands managed
28+
Posts per week

Black Jack Entertainment operates four distinct brands under one roof — a staffing agency, a commercial cleaning company, a media platform, and the parent entertainment brand. Each needs its own voice, its own audience, and its own pipeline. None of it ran before we built it.

  • Full-stack social management
  • Staffing prospect pipeline
  • Multi-brand content engine
  • Google Business Profiles
  • Lead generation funnels
  • Weekly performance reporting
The outcome

One operator running four brands with the marketing infrastructure of a much larger company — and a pipeline that compounds every week.

About

Why Masterson
exists.

A few months ago, I sat down with a local business owner. Twenty years in business, real team, real customers — but a website four years old, no lead tracking, and an agency that couldn't tell them what was working.

That conversation kept happening. Different industry, same story. Staffing agencies. Cleaning companies. Contractors. Media operators. Owners who do excellent work but don't have the time, tools, or technical background to run marketing that actually moves the needle.

Masterson exists for those owners. We're a small, hands-on team that does the actual marketing work small businesses don't have time for — and we go one step further, building custom AI-powered tools that no agency twice our size can match.

Ryan Masterson
Founder & CEO · Based in Ohio
01
Built, not borrowed
We build custom solutions for each client. No off-the-shelf templates. Your business is specific.
02
Owner-first thinking
Every decision measured against one question: does this help the owner get more customers?
03
Transparent results
You see what we did, what worked, and what didn't. Every month. No black boxes.
04
AI as leverage
We use AI to do more in less time — not as a buzzword. Tools that save time or get leads. That's it.
FAQ

Common questions.

Yes. We're based in Ohio but we work with clients across the country. Remote-first by design — the work doesn't change whether you're in Columbus or California.
Small and mid-sized service businesses — HVAC, cleaning, staffing, contractors, restoration, property services. If you serve customers locally and you're owner-operated, you're probably a fit.
No. Our monthly retainers are month-to-month. Project work is fixed-scope. You can stop working with us at any time. We earn the renewal every month.
It means we build real, working tools — not chatbots and not buzzwords. Custom ad generators, lead dashboards, follow-up systems. Software that does work your team would otherwise do, faster.
Most engagements kick off within one to two weeks of the strategy call. Foundation packages and project work can sometimes start sooner — we'll know on the call.

Ready to stop
guessing?

Book a free 30-minute strategy call. No pitch. No pressure. Just an honest look at where your marketing stands and what it would take to fix it.

Book your call